We made hundreds and handed them out at bolochico.com, music festivals across the U.S., and even to sustainability advocates—because hey, it’s a reusable straw.
Is it a bolo tie? Or is it a reusable straw? Yes.
We launched Topo Chico Hard Seltzer under the platform Legends Never Stop Refreshing. Then we did the next logical thing: refreshed another Texas classic—the bolo tie—by teaming up with fashion brand Neon Cowboys to create the ultimate drinkable statement piece.
We made hundreds and handed them out at bolochico.com, music festivals across the U.S., and even to sustainability advocates—because hey, it’s a reusable straw.
