Is it a bolo tie? Or is it a reusable straw? Yes.
We launched Topo Chico Hard Seltzer under the platform Legends Never Stop Refreshing. Then, we did the next logical thing: We refreshed another Texan classic—the bolo tie—teaming up with fashion brand Neon Cowboys to create the ultimate drinkable statement piece.
We produced hundreds of them and gave them away at bolochico.com and music festivals across the US. And to sustainability advocates too (hey, it's a reusable straw!).
