Launch campaign for new organic beer Coors Pure. It goes great with working out. Or thinking about working out and then not working out.
Starring Ali Wong as “Beer”.
Directed by Jeff Low.
On April 7th, World Health Day and National Beer Day we hosted a literal BEER RUN in Central Park, NYC. We sent professional runners out wearing giant QR codes on their backs. Anyone fast (or close) enough to scan one scored a 12-pack of free Coors Pure.
Want to know more about healthy-ish beer that talks? I chat further about it with The Drum.