Launch campaign for new organic beer Coors Pure. It goes great with working out. Or thinking about working out and then not working out.
Starring Ali Wong as “Beer”.
Directed by Jeff Low.
On April 7th, World Health Day and National Beer Day we hosted a literal BEER RUN in Central Park NYC, where we sent out professional runners with giant QR codes on their backs. Anyone fast enough or close enough to scan the code scored a 12 pack of free Coors Pure.
Want to know more about healthy-ish beer that talks? I chat further about it with The Drum.