Winning a Billboard Award is an incredible feeling. So incredible, it's hard to describe. Unless you use something that evokes equally amazing feelings to do so—like getting behind the wheel of the all-new Toyota Camry!
That's why we partnered with Billboard Award winner and reggaeton sensation, Nacho Mendoza. And created a peculiar social campaign that lived during the 2018 Billboard Latin Music Awards.
Directed by Las Flaminguettes
“Wait. I don’t speak Spanish. This doesn’t make any sense!”
Yeah, it wouldn’t make any sense even if you did.