In a category that’s generally perceived as basic or bro-y (bro-esque?), how does a legendary 125-year-old Tex-Mex brand with a cult following launch a hard seltzer? By celebrating with other legends. Real-life local legends—who like Topo Chico Hard Seltzer—do things their own way.
Our casting sessions took us all across Texas, and ran the gamut from costumed luchadores to beekeepers to competitive axe throwers to roller derby champions to mariachi composers, ultimately leading us to three of the most legendary people in the entire state.
Directed by Kristian Mercado
A year later we partnered with director Dugan O’Neal to launch an authentic new margarita flavor. Making it clear this was not your cheesy Margaritaville “marg“.
And railed further against “basic” margarita culture, by heading over to the epicenter of “Cinco de Drinko“— launching the world’s first pawnshop where you could trade off your fake mustaches, plastic maracas, and other dumb Cinco de Mayo stereotypes for authentic Mexican hard seltzer.
