To celebrate Coors Light becoming the largest beer brand in North America to move out of six-pack plastic rings, we opened the world’s first fully sustainable mini-mart in NYC made from 100% plastic-free materials, including brewery waste.
Part store, part art installation, we teamed up with New York sign painters and artists Peter Paid, Noble Signs and Dirty Bandits to imagine sustainable, plastic-free versions of all essential deli items.
And gave people a glimpse into what a plastic-free future might look like—as well as some ice-cold, delicious free beer.
Want to know more about how our plastic-free bodega came to life? I chat further about it with Muse by Clio and Little Black Book.