To show how Amazon saves the day in the most unexpected everyday moments, we followed the misfortunes of characters who are anything but everyday.
On social, we took real fail videos and had Amazon step in to Save the Fail.
And on audio, we exaggerated the weight of everyday problems set against Amazon’s ease in solving them.
Want to read more about the campaign? Check out our feature in Little Black Book, Little Black Book #2, LBB’s Work of the Week and LBB’s Must-See Ads from the Oscars.