In soccer, getting your jersey full of dirt should be a consequence of hard work. When a player gets dirty by faking they are “staining” dirt—that’s not good dirt—that’s an embarrassing dirt.
Toyota Tundra took a stand during the Copa América Centenario and made a statement against the “bad dirt”. Praising instead, those who get dirty as a consequence of their real effort. Something Tundra drivers, know all too well.
Directed by Nico Kasakoff